Last updated: July 26, 2021
Information We Collect
Information You Provide
We collect personal information from you when you choose to share it with us, such as through use of our Services, account registration, registration for one of our programs, and other ways you communicate with or contact us.
The personal information we collect may include your name, mailing address, email address, telephone or mobile number, photograph and other information about your pet, and to generate a user name and password. You may also provide us with certain information in connection with certain interactions:
- Make a Purchase. If you make a purchase from us, we collect applicable financial information to facilitate the transaction.
- Participate in the Rewards Program. You may provide us with personal information including your name, email, address, and telephone number to participate in the Rewards Program. This program offers financial incentives to Rewards Members who participate. You can enroll during checkout or by visiting ‘My Account’ on the Site.
- Information About a Third Party. If you send someone else a communication from the Site, the information you provide will be used to facilitate the communication.
- Information Through Social Media. You may be given the option to link to one or more third party social networking platforms (such as Facebook, Instagram, or Twitter) through the Services, or log in via a social networking platform. If you do, we may automatically receive certain personal information about you based on your registration and privacy settings on those third party services, such as your name, address, email, and social media profile information.
Information Automatically Collected
For example, we may automatically collect certain personal information from you, including but not limited to your browser type, device type, operating system, Internet Protocol (“IP”) or Media Access Control (“MAC”) address, mobile device identifier or other unique device identifier of any of your computer(s) or device(s) that are used to access the Site, geolocation, software version, phone model, phone operating system, carrier information, and the domain name from which you accessed the Site or App. We also may collect information about your use of the Site, including the date and time you visit, the areas or pages that you visit, the amount of time you spend viewing or using the Site, the number of times you return to the Site, other click-stream or Site usage data, emails that you open, forward or click-through to our Site, and other sites that you may visit.
Third Party Analytic Technologies
Please visit “Your Choices and Opt Out” for further information on how to opt out, including information about Do Not Track and how to disable cookies.
Information Collected From Other Sources
Combination of Information
We may combine the personal information we collect from and about you, including what you provide to us and information we automatically collect, with information collected offline, across other computers or devices that you may use, and from third party sources.
How We Use Information
We may use information collected from or about you for any of the following purposes:
- To validate, confirm, verify, deliver, install, and track your order (including to process payment transactions, arrange for shipping, handle returns and refunds, and contact you about your orders, including by email or telephone);
- To enhance your online shopping experience, including as a way to recognize you and welcome you to the Site;
- To review the usage and operations of our Services, develop new products or services, and conduct analysis to enhance or improve our content, products, and services;
- To provide you with customized Services content, targeted offers, and advertising on the Site, via email, text message or push notification, or across other websites, mobile applications, social media or online services;
- To contact you with information, deliver email communications, newsletters, promotional material, and other correspondence from PFD or on behalf of our partners and affiliates;
- To communicate with you about our contests, sweepstakes and other promotions;
- To communicate with you regarding your membership in one of our programs;
- To use your aggregated data for analytical and demographic purposes;
- To protect the security or integrity of the Services and our business; or
- For other purposes disclosed at the time you provide your information or otherwise with your consent
Additionally, if you use our Services to connect with a third party service, you authorize us to use information from and about you, on your behalf, to interact with these third party services based on your requests.
Information We Share
We do not sell personal information to third parties. We may disclose the information we collect from or about you either (i) when we have your permission to do so or (ii) in any of the following situations:
- Service Providers: We may share your personal information with service providers that provide business, professional, or technical support functions for us, help us operate our business, or other activities in support of the Services and/or our businesses. These services providers are authorized to use your personal information only as instructed by us.
- Co-Branded Relationships: Certain areas of our Services may be provided to you in association with third parties, such as advertisers that provide products and services or rewards programs. We may share your personal information with these third parties if you participate in a co-branded, co-sponsored, or jointly presented promotion, contest, survey, voting feature, or service. By participating in co-branded services, you agree that your personal information may be shared with these third parties.
- Aggregate, Anonymous, or De-Identified Information: We may also share aggregate, anonymous, or de-identified information with third parties without restriction, including for their marketing or analytics uses.
- Legal Matters; Compliance with Law: We may disclose personal information collected from or about you to the government or to other third parties to comply with the law, applicable regulations, governmental and quasi-governmental requests and investigations, court orders, subpoenas or other legal process, such as in connection with suspected illegal activity associated with any of the Sites or our business and to protect against harm to the Services, to us, or others. We reserve the right to release personal information collected through any of the Sites to law enforcement or other government officials, as we, in our sole discretion, deem necessary or appropriate.
We disclose the following categories of personal information to third parties and service providers:
- Personal identifiers, such as name, Rewards ID, contact information, and online identifiers;
- Pet information, including pet prescriptions;
- Transaction Information.
Your Choices and Opt-Outs
Cookies, Tracking Options, and California Do Not Track Disclosures
Certain parts of our Site requires cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences.
- On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.
Opt Out Preferences
We provide our customers with the opportunity to opt-out of having their information used for purposes not directly related to placement, processing, fulfillment, or delivery of a product or service. To opt-out of marketing communications, you may use one of these convenient methods:
- Electronic Promotional Offers. If you do not want to receive emails from us regarding special promotions or offers, you may (i) click the unsubscribe link in the footer of any email; or (ii) contact us at the contact listed in the “Contact Us” section below.
- Direct Mail Promotional Offers. If you do not want us to send you any promotional offers through direct mail, you may contact us at the contact listed in the “Contact Us” section below. To opt-out by email or mail, please include “Do Not Mail” in the subject line so your inquiry can be properly directed.
- Mobile Promotional Offers. When you provide us with your mobile number for marketing purposes, we may send you certain marketing alerts via text message. Standard data and message rates will apply. If you no longer wish to receive mobile alerts from us, you can (i) follow the instructions provided in those messages or otherwise reply STOP to any PFD alert; or (ii) contact us at the contact listed in the “Contact Us” section below.
If you receive marketing communications from one or more brands within the PFD family of affiliated companies, you must opt-out individually from each of the brands from which you are receiving brand-specific marketing communications.
Your instructions to limit the use of your information for these purposes will be processed as soon as reasonably practicable. Additionally, we are not responsible for informing third party partners with whom we have already shared your personal information of any changes requested pursuant to this section, or for removing information from or causing information to be removed from the databases or records of those third parties.